Organic Panic Hits Refresh on the Organics Debate

Over the past decade, there’s been no shortage of debate surrounding the increasingly mainstream organics industry. But, after years’ worth of studies, activism, and cultural nods, how much do most of us really know about the world of organics, and the myriad products that fall under that umbrella?

An organic revolution is taking place in homes and business around the world. Organic products account for over $64 billion dollars spent worldwide annually. In Canada, over $3.7 billion dollars were spent on organics in 2012 alone.

But what does organic really mean? How can consumers make informed decisions and separate fact from greenwashing — a practice that cares only about the bottom line?

Directed by award-winning Canadian filmmaker Richie Mehta (I’ll Follow You Down, Siddharth) with executive producer Moses Znaimer, Organic Panic is a politically and emotionally charged, original 5-part documentary series that will have you question everything you think you know about the concept of “organics.” Organic Panic challenges what has become the conventional wisdom of the global organic revolution.

“I gravitated towards this series because of its relevance, its detailed research, and the desire to make it as cinematic as possible. I think anyone even remotely interested in the world of organic products and living will find the series enlightening.” – Richie Mehta, Director

In partnership with ZoomerMedia Ltd., Toronto production company Sixteen Films Ltd and co-producers Chris Remerowski and David Bratton conceptualized and applied an approach that tackles and thoughtfully explores all sides of the raging organic debate. Each episode pits an organic “Believer” against an organic “Skeptic” in a battle to win the hearts and minds of concerned citizens. Featuring interviews with experts across the spectrum of the issue and following crusaders’ personal stories, the series exposes false and misleading information about the organics industry and empowers people to make informed decisions about caring for themselves, their families and the world.

With that goal in mind, Organic Panic breaks down the differences between the organic and conventional approaches to producing everyday items, with experts on all sides of the ideological divide weighing in. The result is five hours of must-see television that will turn everything you thought you knew about organics on its head – whether you’re a believer or a skeptic.

The stakes couldn’t be higher – Is your food killing you? Is your makeup toxic? Are your clothes destroying the planet? Or, is “organic” just a scam? The answers will surprise even the most ardent supporters and critics of the organics industry.

 

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